Partner Spotlight: Colgate’s Make-A-Wish Campaign

posted in: Henry Schein Cares | 1

For children facing severe medical conditions, Make-A-Wish is a foundation that can not only give them newfound joy, but also strengthen their spirit as they face the most difficult challenge of their young lives. By granting children’s wishes – be it meeting their favorite celebrity, becoming a superhero, or traveling to their dream destination – the foundation provides truly life-changing experiences to every child diagnosed with a life-threatening illness in America.

Supporting the health needs of children is something that Henry Schein and its exclusive partner, Colgate, are equally dedicated to. Through our partnership, Henry Schein and Colgate have enhanced the oral health and overall health of underserved children for 13 years.

At the Greater New York Dental Meeting, Henry Schein’s Vice President of Corporate Social Responsibility, Jennifer Kim Field, sat down with Patrick Casey, Director of Marketing at Colgate. Together, they discussed the significance of supporting Make-A-Wish, and the partners’ plans for the future. Watch their #ScheinChat below, or read a recap in the following blog.

Choose Colgate for Children, Support Make-A-Wish

For dentists and dental practice owners, choosing Colgate children’s toothbrushes means giving a gift to help a wish come true. Colgate gives 5 percent of the proceeds from these purchases to Make-A-Wish.

Henry Schein’s dental field sales team has eagerly joined the initiative, encouraging customers to support the program. Over the past two years, the dental community has responded with equal enthusiasm.

For dental professionals, whose passion is health care and providing for their patients, they understand the large impact of the program. Choosing to participate is an easy decision to make.


Beyond a Toothbrush

Make-A-Wish can be the turning point in a sick child’s care. This is something that dental professionals can identify with and get behind.

Recently, a Henry Schein representative was serving a customer’s office and discussing the Colgate-Make-A-Wish program with a dental hygienist. When she called over one of the dental assistants, the assistant began to cry, as her own daughter had cystic fibrosis and just had her wish come true.


Engaging the Next Generation

For the Millennial generation of dental students, young practitioners, and industry professionals, this type of program is an important step in engaging the next generation in giving back.

As this generation continues to show increasing demand for companies to be mindful of social responsibility, the Make-A-Wish Campaign is an example of what Millennials are expecting from businesses.

Colgate works to create a future that children can smile about. This program is consistent with its values, and with its partners’ values, like Henry Schein.


Looking Ahead

The Make-A-Wish Campaign is two years old. In 2018, Colgate aims to make it bigger and better.

With the addition of new and fun toothbrushes for children, there’s great potential ahead for continued engagement from Colgate oral care consultants, Henry Schein field sales consultants, and the dental professionals whose choices can change the future of children in need.


Today’s #challenge: do something to make someone #smile! 😀

A post shared by Make-A-Wish America (@makeawishamerica) on

 Colgate is an exclusive product partner with Henry Schein. For 13 years, the partners have engaged in social responsibility projects to enhance the oral health and overall health of those in need.